Mission, vision and values
Our mission statement is simple, inspiring and in perfect alignment with our purpose as a mutual:
“Making insurance accessible“
Accessible in terms of:
Price
Market
Eligibility
Product types
Buying process
Client experience and interaction
Understandability – transparency (e.g., policy wording).
Our vision defines and inspires our daily actions and goals:
“Offer all Canadians innovative and accessible insurance solutions“.
Our fundamental values:
Collaboration value
I work together actively to achieve our common goals and ensure our organization’s success.
Collaboration
Innovation value
I offer ideas as well as creative and innovative solutions.
Innovation
Agility value
I act flexibly, attentively, quickly and with real interest.
Agility
Empathy value
I am in the moment, open and actively listen to others before acting.
Empathy
Integrity value
I respect our commitments and our word.
Integrity
Our values determine how we work together to achieve our mission and common goals and stay on course as we evolve. They guide our daily lives and everything we do and inspire our behaviour.